Brand Design, Motion Design, Brand Strategy

Yespark is a startup created in 2014. It allows private individuals and professionals to reserve parking spaces for short or long periods. It offers several subscription deals by the month, day or hour to reserve a parking space near your home or workplace for your car, motorcycle or bike. It also offers electric charging stations on some of its parking spaces.

Between 2019 and 2022, the company has doubled the number of employees and increased the number of parking spaces it manages to 60,000. Since 2021, Yespark has also been offering to install electric charging stations in some of its parking spaces.

These evolutions have required the brand's rules of practice to evolve, so that its discourse is consistent across its different communication channels (B2B, B2C and internal). It is equally essential that these rules of practice can be easily adopted by the company's new employees and its various collaborators.

My main assignment within Yespark's marketing department was to list the elements of the company's visual language on its various communication media (print, web and mobile) in order to present a 2023 version of the company's brandbook. This work was carried out in collaboration with the product and brand strategy teams.

During my assignment, I also worked on Yespark's motion design and made a few proposals to lay the groundwork for a visual language in motion for Yespark.